The idea
“…the elegance of linen was the base, and the objective was the Guayabera, a garment that could be stylized and given a new life.”
Jaume Sanahuja, Co-founder
Our brand ® comes from the name of the rowing boat used in the coast of the province of Malaga (Spain) where we are originally from. A boat currently used as a sporting activity and crewed by 15 rowers plus a skipper. And this transmits team values and attachment to the territory that we like so much.
And our symbol ® is one more interpretation of the eye that the seine boats carry in front of them. It originated in the Sumerian civilization, between 5,000 and 2,000 years before our era, and protects the oarsmen as a symbol of life, creation and divinity.
The firm comes from the hand of the Malaga designer Jorge Menacho, who thanks to his background in fashion, can convey a new character to this garment, giving it the quality it deserves for the public to which we address, and always taking care of all the details.
The universe that revolves around our flagship product, are also clothing and accessories that accompany the character of our brand, with a sense of environmental sustainability, looking for local production, saving on processes that can damage for free this world of ours.